数字营销
KeyGroup 协助规划和管理经双方确认的数字渠道,包括策略、SEO、广告、社交媒体、CRM、应用商店优化和网站分析。根据产品、受众和预算确定范围与优先级。
讨论营销需求实施前约定渠道、交付物、审批和责任。
提供网站或应用、市场、产品资料、品牌素材、现有数据和预算。
区分已完成工作、媒体支出、测量结果及数据局限。
所示范围的服务费以 USD 计价。除非明确包含,税费、广告、软件/API 和第三方费用另计。设置费单列。最终范围及条款在开始前商定。
以下详细范围以英语提供;执行语言在个别报价中商定。
One brand, market and delivery language unless stated otherwise. Caps are work limits, not outcome promises. Client supplies lawful data, access and material rights. Public AI actions and content require agreed review. No rankings, leads, revenue, hiring or third-party approval guarantees.
Contract, payment schedule, cancellation, hour rollover and support SLA require an explicit agreement. Legal, tax, investment and regulated work require the appropriate jurisdiction and an authorised professional role; this fee is not evidence of licensure.
One brand/market, workshop, review of up to 3 existing channels, written two-channel priority plan/KPIs. Execution not included.
One app listing, keyword research and metadata draft, existing icon/screenshot review. New visual production and ongoing experiments separate.
One CRM, one permission-based segment, one standard follow-up flow up to 3 messages and one native connection. Migration/custom code separate.
One website/GA4/GTM property, up to 5 agreed web events, basic QA and handoff. Ecommerce, server-side tracking and consent/legal implementation separately quoted.
Up to 12 static posts/month adapted across 2 profiles, supplied assets, scheduling and one report. Filming, inbox moderation and paid media separate.
One Google Ads account, one market, up to 3 campaigns and $10,000/month media budget for scope selection; weekly review/monthly report. Media not included.
One site up to 50 relevant pages, initial/quarterly review, up to 5 agreed on-page tasks and 2 content briefs/month, reporting. New articles, external placements and custom development separate.
Google + Microsoft, two accounts/up to 6 campaigns combined, one market, aggregate media up to $20,000/month for scope selection. No third account/unbounded creative.
One supported paid-social account, up to 3 campaigns/6 supplied-asset variants; baseline Meta account scope, with Facebook/Instagram treated as one account. Telegram is not automatically bundled: verify account eligibility, broker/placement terms and tracking, then quote additional work and costs. Other platforms require access/placement terms agreed first.
请提供网站、受众、市场、目标、现有渠道和预算范围。
适合需要营销计划或部分数字渠道支持的企业。范围取决于产品、销售周期和预算。
提供网站或应用、目标市场、产品、目标、现有渠道和预算范围。工作前约定访问权限、已批准素材、指标和报告频率。
服务费与媒体支出分别预算。第三方软件、付费刊登及范围外的制作或开发单独计算。
不保证特定投资回报、收入或排名。结果受需求、竞争、执行和销售流程影响。收入分析需要可靠数据。