How to A/B test pricing. Eight experiment ideas with illustrative lift hypotheses to validate against your own baseline.
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name: pricing-ab-test
The percentages below are illustrative hypotheses, not measured results or guaranteed lifts. Validate each experiment against your own baseline.
1. Annual vs Monthly Default (+15% revenue)
2. Feature Comparison Table (+8%)
3. Social Proof Testimonials (+12%)
4. 'Most Popular' Badge (+20% on that plan)
5. Free Trial vs Freemium (depends)
6. Price Anchoring with Enterprise tier
7. Money-Back Guarantee (+6%)
8. Reduce to 3 Plans (less paralysis)