Home»Paid advertising

    Paid campaigns with a clear plan

    Plan and manage search, social and app advertising around your audience, landing pages and agreed budget. We prepare creative, configure campaigns and review the available performance data. Platform media spend is separate from our service fee; traffic, sales and profitability are not guaranteed.

    Discuss your campaign

    Google Ads campaign management

    From USD 900/month + USD 500 setup

    Discuss Google Ads
    • Research search intent, relevant keywords and exclusions.
    • Write ad copy and build campaign structure for the agreed markets.
    • Create or adapt landing pages within the agreed scope and align them with ads.
    • Configure bids, budget limits and conversion tracking where access and consent allow.
    • Review search terms, test variants and report findings and planned changes.

    Advertising banner design

    From USD 150/project

    Brief a banner project
    • Develop a clear message and call to action for the campaign.
    • Design visuals consistent with your brand and supplied assets.
    • Adapt layouts to the agreed placement sizes and platform requirements.
    • Prepare audience-specific variants without promising conversion improvements.
    • Review readability and deliver approved files for campaign use.

    App Store Optimization (ASO)

    From USD 750/store & language

    Discuss your app listing
    • Research relevant keywords and review store listing metadata.
    • Prepare titles and descriptions within each store's rules.
    • Develop app icons, screenshots and preview assets within the agreed scope.
    • Review user feedback and prepare response guidance; no purchased or selectively solicited positive reviews.
    • Analyze available listing data and propose updates, without a ranking or download guarantee.

    Apple Search Ads campaign management

    From USD 900/month + USD 500 setup

    Discuss Apple Search Ads
    • Research keywords and organize campaigns around the app and selected markets.
    • Align advertising assets with approved App Store product pages.
    • Configure available audience and location settings, subject to platform eligibility.
    • Review bids and budget allocation against agreed objectives.
    • Analyze available installation and conversion data, noting attribution limitations.

    Facebook, Instagram and Telegram advertising

    From USD 900/month + USD 500 setup

    Discuss social advertising
    • Select suitable channels based on your audience, market and platform availability.
    • Define audience segments using the targeting options each platform permits.
    • Prepare campaign messages and visual creative for the agreed placements.
    • Configure budgets and tracking with the required account access and consent.
    • Test campaign variants and review results without promising leads or return on spend.

    Define the brief

    • Review the offer, audience, accounts and landing pages.
    • Agree scope, service fee and a separate media budget.

    Prepare and submit

    • Build creative, campaigns and permitted tracking.
    • Obtain your approval and submit ads for platform review.

    Measure and refine

    • Review available data against agreed objectives.
    • Document tests, budget changes and next actions.

    Planning and working together

    Scope before spend

    We agree the objectives, markets, deliverables and service fee before setup. The platform advertising budget is a separate cost.

    Account visibility

    We agree account ownership and access permissions with you, and document campaign changes and reporting arrangements.

    Decisions grounded in data

    Reports distinguish delivery, tracked conversions and business outcomes. Missing tracking, consent restrictions and attribution differences are explained.

    Scope, limits and separate costs

    USD service fees for the stated scope. Taxes, media, software/API and third-party fees are separate unless listed. Setup is separate. Final scope and terms are agreed before work.

    Detailed scope below is in English; the individual proposal confirms the agreed delivery language.

    One brand, market and delivery language unless stated otherwise. Caps are work limits, not outcome promises. Client supplies lawful data, access and material rights. Public AI actions and content require agreed review. No rankings, leads, revenue, hiring or third-party approval guarantees.

    Contract, payment schedule, cancellation, hour rollover and support SLA require an explicit agreement. Legal, tax, investment and regulated work require the appropriate jurisdiction and an authorised professional role; this fee is not evidence of licensure.

    Google Ads campaign managementFrom USD 900/month + USD 500 setup

    One Google Ads account, one market, up to 3 campaigns and $10,000/month media budget for scope selection; weekly review/monthly report. Media not included.

    Advertising banner designFrom USD 150/project

    One static master concept + up to 3 size adaptations, supplied brand assets, 1 revision round. Motion/video/custom illustration separate.

    App Store Optimization (ASO)From USD 750/store & language

    One app listing, keyword research and metadata draft, existing icon/screenshot review. New visual production and ongoing experiments separate.

    Apple Search Ads campaign managementFrom USD 900/month + USD 500 setup

    One app/account/market, up to 3 campaigns, media budget up to $10,000/month for scope selection, monthly report. ASO/media separate.

    Social AdvertisingFrom USD 900/month + USD 500 setup

    One supported paid-social account, up to 3 campaigns/6 supplied-asset variants; baseline Meta account scope, with Facebook/Instagram treated as one account. Telegram is not automatically bundled: verify account eligibility, broker/placement terms and tracking, then quote additional work and costs. Other platforms require access/placement terms agreed first.

    Contact

    Tell us about your advertising brief

    Share the channels, markets and goals you are considering. We can discuss the scope, account requirements and the distinction between service fees and media spend.

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    Frequently Asked Questions

    The selected offer defines the work: campaign management, creative production or app listing optimization. Paid ad delivery depends on the platform's auction and review rules. ASO improves listing content rather than purchasing ad placement.

    Launch depends on account readiness, creative and landing page approval, tracking access and platform review. We agree a plan after reviewing these dependencies. Impressions or clicks do not guarantee enquiries, sales or profit.

    No. Our service fee covers the agreed work; media spend is the separate budget paid to advertising platforms. The proposal identifies both, along with any separately agreed production or third-party costs.

    We combine your market knowledge with keyword research and the audience options available on each platform. Privacy rules, market eligibility and account data can limit targeting; tests help assess relevance rather than ensure a particular outcome.

    We review spend, impressions, clicks and tracked conversions against agreed goals. Lead quality or revenue analysis requires suitable CRM or sales data. Consent choices, tracking gaps and different attribution models can prevent complete measurement.

    No. App Store Optimization covers listing metadata, visual assets and analysis of available data. Store algorithms and user decisions are outside our control. Feedback handling must follow store policies and must not manipulate ratings.

    Paid Advertising Services | KeyGroup