{# LCP-image preload on the listing page: the first post card with a cover is the largest contentful paint candidate on most viewports. Same imagesrcset / imagesizes as the card so the browser fetches the right variant. Only emits on page 1 — paginated views scroll into other LCPs and a wrong preload would waste bytes. #} Skip to content

cat /var/log/keygroup.log

Notes on AI, growth, and product.

Field reports from the KeyGroup team — what we ship, how we measure it, and the patterns that survive contact with production.

{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} How to Conduct AB Testing in 5 Easy Steps with 4 Examples

How to Conduct AB Testing in 5 Easy Steps with 4 Examples

Begin with a clear hypothesis: test one messaging change at a time and measure its impact on your conversion rate. You have to choose a single element to compare–like a new…

~/digital-marketing 14 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} Impact of Digital Marketing on Businesses in 2026 - Trends & ROI

Impact of Digital Marketing on Businesses in 2026 - Trends & ROI

Recommendation: Begin with a structured plan that uses a 45/25/30 budget split across paid search and SEO (serps), owned media, and automation workflows. Focus on targeted…

~/digital-marketing 16 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} Email Writing - Format and Samples – A Practical Guide to Effective Email Communication

Email Writing - Format and Samples – A Practical Guide to Effective Email Communication

Use a clear subject line and a direct opening to signal intent immediately. The function of your first sentence is to tell the reader exactly what you want to accomplish and what…

~/digital-marketing 13 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} 7 Ways McDonald's Marketing Strategy Drives Global ROI

7 Ways McDonald's Marketing Strategy Drives Global ROI

Launch a 5-market pilot in Q3 to align offerings, pricing, and media with local segments and track ROI within 8 weeks, with dashboards for orders, average order value, and CAC…

~/digital-marketing 12 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} The Future of Marketing Automation - 5 Trends Reshaping 2026

The Future of Marketing Automation - 5 Trends Reshaping 2026

Centralize your data into a single platform to connect teams, align objectives, and design a transparent funnel that guides campaigns from awareness to action. Building a basic…

~/ai-engineering 12 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} Macro vs Micro Conversions - What's the Difference?

Macro vs Micro Conversions - What's the Difference?

Define macro and micro conversions and align them with your long-term objectives. Map each goal to user sessions and the form they take on your site to create a clear plan that…

~/digital-marketing 14 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} The Future of Online Sales - Dropshipping vs Traditional eCommerce Trends

The Future of Online Sales - Dropshipping vs Traditional eCommerce Trends

Recommendation: start with a hybrid model that gives you control over sourcing while you validate demand with dropship tests. This approach uses limited funds to test ideas…

~/digital-marketing 16 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} How to Become a Product Marketing Manager - A Practical Step-by-Step Career Guide

How to Become a Product Marketing Manager - A Practical Step-by-Step Career Guide

Begin with internships in product teams to prove you can translate customer signals into practical actions. A candidate who shows hands-on results will stand out for roles that…

~/digital-marketing 16 min
{# Browsers pick the smallest supported format (AVIF → WebP → JPEG) AND the closest width for the layout. Cards render at ~320 px on mobile, ~400 px on tablet, ~480 px in the 3-up desktop grid; 320 / 640 / 960 cover those at 1× / 2× / 2×-large-desktop. `sizes` tells the browser the slot is roughly one-third of viewport on large screens. #} Why Doctors Need a Strong Online Presence in Digital Marketing

Why Doctors Need a Strong Online Presence in Digital Marketing

Launch a mobile-friendly, physician-owned landing page and set up your Google Business Profile today. This quick action places your practice in search results when patients seek…

~/digital-marketing 15 min

subscribe

Stay in the loop

Get new articles on AI, growth, and B2B strategy — no noise.

{# No on purpose — see apps.blog.views.newsletter_subscribe for the reasoning (anon pages must not Set-Cookie: csrftoken or the nginx edge cache skips them). Protection is via Origin/Referer in the view, not via the token. #}